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When 18th century explorer Captain James Cook sailed here he aptly named it the Bay of Plenty.

One of New Zealand’s most popular holiday destinations and a thriving port city, the Bay continues to offer its bounty of beaches, culture and lifestyle to visitors from near and far.
Long before the first Europeans arrived in the Bay of Plenty, Maori were drawn to the area by its easy access to the coast and its “fruit bowl” qualities.

The region is blessed with a mild climate year-round, which enables produce such as kiwifruit and citrus to prosper. The vast harbour, islands and proximity to the open sea ensure that seafood is a local specialty. The region’s legendary beaches attract swimmers, surfers, kayakers and kite surfers throughout the year.